Ownership M&J was formulated from Philadelphia, Pennsylvania lawyers, doctors, and marketing men. It has been a subsidiary of SmithKline & French Laboratories. SmithKline & French made Thorazine, Compazine, Dexedrine, Eskatrol, and the most notably, Contac. M&J was sometimes criticized for concentrating its marketing in druggist. But it really felt that this sort of basic strategy would enable it to best make the most of its capabilities. Product line The ideal customer on which marketing focused would have been a young woman, 20 to 25. She is usually a young businesswoman, co-ed, or young married. She was likely a trend setter with a heavy cosmetics user. Love Cosmetics' first collection of items included Love's Fresh Lemon Cleanser, Lovelids eyeshadow, and Eau De Love. The latter arrived a 6 oz. bottle. In most there have been eleven products, to provide a source inclusion of shades, they numbered forty-three. Loveshines was the enjoyment comply with contour and color up your eyes, face, your own other kissable little curves and hollows. Lipsticks were called Lovesticks. The rest of the cloths line was Love's Basic Moisture, Love's Just a little Color, Love's Transparent Powder, Love's A Little Cover, Love's Liner, Love's Mascara, and Lovelids. Rogues was eyeshadow with a container in the shape of a plastic eyeball. The corporate thought that eyeshadows during could be in neutral shades, specifically taupe, russet, heather, or olive green. Nighttime was more best for deeper, though not brighter colors, especially purple, plum, or teal. Noisy . 1976 Love Cosmetics started marketing Purple Sage, Tumbleweed, and Prairie Dawn eyeshadow shades. In April 1974 Love Cosmetics started produce distinct Baby Soft products needed for adults. The products were scented with a innocent fragrance frequently affiliated with babies. There seems to be a toddler soft talc, a shape lotion, as well as a foam bath. A marketing slogan read sexy a very special way. Baby Soft products were priced from $2 to $2.75. 1975 would be a busy year from the cosmetics industry considering the introduction of countless fragrances by competing firms. Love Cosmetics' new scent was called Daisy L. Advertising Peter Godfrey, president of Menley & James, announced in May 1976 he was seeking an inferior advertising firm to switch Wells, Rich, Green. The parting was friendly but necessary as a consequence of growth of Wells Lawrence's firm. It had become too large recycle online to give Love Cosmetics' account a persons vision it required. Wells, Rich, Green started to represent Max Factor of La, California in April 1977. Altman, Stoller, Weiss represented Love Cosmetics for a few years before M&J switched towards the Jan Zwiren Agency of Chicago, Illinois. Zwiren was formerly vice chairman within the consumer products division of Helene Curtis Industries. Leading up to this she worked with M&J to promote Love Cosmetics. The SFM Media Service Corporation continued to coordinate media planning and buying to your Love Cosmetics line. Buyout In May 1980 Menley & James entered into a legal contract with Chattem of Chattanooga, Tennessee, to shop for its Love Cosmetics business. Terms wasn't revealed. References ^ a b c d e Menley & James Turns To like 1969 Style, Nyc Times, January 26, 1969, Page F16. ^ a b Advertising: Menley Signs Up Della Femina, California Times, August 21, 1970, Page 57. ^ a b It's Apple-Scented And also for the Hair, Nyc Times, March 18, 1974, Page 34. ^ Sales 'Love' Cosmetics, Big apple Times, November 8, 1970, Page 420. ^ Facing Roughly Fall, The big apple Times, August 24, 1975, Page 210. ^ ...and the other word about color, New york city Times, February 29, 1976, Page 205. ^ Advertising: Heady Success for Fragrances, San francisco Times, January 2, 1976, Page 44. ^ Menley and Wells Parting, Texas Times, May 21, 1976, Page 96. ^ Max Factor Chooses Wells, Rich, Greene, Texas Times, April 25, 1977, Page 40. ^ SFM Continues Cosmetics Media Planning, San francisco Times, February 2, 1979, Page D11. ^ Company Briefs, New York Times, May 20, 1980, Page D4. External links Love Cosmetics 1973 Advertisement at You Tube Mary Wells Lawrence at Cladvertising.org v d e Cosmetics Products Lips Lip gloss Lip liner Lip plumper Lipstick Face Concealer Foundation Face powder Rouge Bindi Thanaka Tilaka Cleanser-Toner-Moisturizer Eyes Eye liner Eye shadow Kohl Mascara Other Shampoo-Conditioner-Styling cream Nail polish Anti-aging cream Body powder Cold cream Sindoor Ingredients International Nomenclature of Cosmetic Ingredients All the list ingredients Related topics Cosmetic advertising Hair salon Spa Cosmetology Excellent cosmetics Treatments A medical procedure Botox Facial Bleaching Manicure Pedicure Hair removal (Waxing-Threading) Hairdressing Major brands Almay Anoo's Artistry Aveda Avon Bath & Body Works Biotherm Bobbi Brown The human body Shop Bonne Bell Burt's Bees Cargo Carol's Daughter Clarins Clinique CoverGirl Creme 21 Daigaku Honyaku Center Dr. Hauschka Eden Allure Elizabeth Arden Este Lauder Faberg Hard Candy Helena Rubinstein Kanebo Ltd. Kao Corporation Kevyn Aucoin Kiehl's Lancme Laneige Laura Mercier Lise Watier L'Oral L'occitane Love Cosmetics Lush MAC Cosmetics Mary Kay Max Factor Maybelline ModelCo NARS Natural Wonder Neal's Yard Remedies Neutrogena Nexxus Nivea Open Sundaes Oriflame Origins Red Earth Revlon Richard Hudnut Rimmel Sephora Shiseido Shu Uemura SK-II Stila Tom Ford Beauty Trish McEvoy Ulta Urban Decay Vichy Victoria's Secret Vie in your home Wella Yves Rocher Categories Chemicals Companies People History Categories: Cosmetics companies of the United States | Companies based in Philadelphia, Pennsylvania | Reputation cosmetics | Companies established in 1969 | 1970s fashion | Defunct companies headquartered Pennsylvania
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